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Ask 10 people about "integrated marketing," and you'll likely get 10 alternate phrases for it, including "relationship marketing" and "one-to-one marketing." Then ask for a definition, and you'll certainly get more answers. To many, a marketing campaign is integrated if all of the elements have the same "look and feel." To others, integrated marketing means using multiple channels to surround customers, providing incremental value with each of those channels. But the customer — the most important element in this equation — is often lost. The customer is at the heart of our philosophy. By these standards, we believe that our agency and our approach are unique.
Imagine an advertising agency where the creatives get along with the account group, and the interactive group is not only in the same building, but also interacts with the rest of the agency every day. If you've ever worked for, or with, an agency, you may not believe that this is possible. But when your culture demands that everybody checks their egos at the door, you create an environment where all work is focused on turning clients into heroes.
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