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Put strategic and account people in a room with a creative director, and you're bound to see a brawl. By their very nature, team members bring different perspectives to each project or campaign. And while we don't condone fighting in the office, it's not unusual to hear a heated debate about a marketing strategy or creative execution. After all, we're passionate about what we do. So whether we're working hard on brand development, direct marketing, or a new Web site, there's bound to be some friendly jostling among the team.
Over the years, this has happened so much, that we put a name to it: Strategic Imagination™. Simply stated, it's the healthy combination of sound marketing strategy and creative thinking, which arrives at a communications solution that is dead-on strategically. Sometimes, it's a battle — and we all have the bruises to prove it — but the results are well worth it.
To see how we've been able to apply Strategic Imagination for some of our clients, click here.
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