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Jacob Usawicz has many years of experience building interactive executions
across all facets of digital media to bring top brands the best return on their marketing dollar.
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The unique approach that Jacob takes to interactive design is rooted in his training as a painter and is
coupled with his extensive programming expertise. When he talks about the work, it is in terms that make
it clear he is manipulating these digital elements – and manipulating the visitor – to make
an impression and tell a story.
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He is a master of the latest technologies – Adobe Suite, Flash, HTML, CSS, XML, PHP, Content Management
Systems – which produce leading-edge design and add impact to offline and online campaigns.
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At GráficaGroup, Jacob is the lead in ensuring all work that emanates from his interactive team is
integrated, effective, and impactful. He firmly sets the standards so all channels speak to their audiences
in one voice to ensure the greatest return on investment. Of special note, Jacob led the Creative Team that
produced several double-digit successful HTML email campaigns for Hasbro; has garnered thousands of media
impressions for PSE&G with their online Web banners; and led the interactive team in building Century 21
Real Estate's intranet site.
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Before joining GráficaGroup, Jacob was a Creative Director and Webmaster with the Bowditch Group, where he
designed and coded a 150-page company Web site and helped design an industry database for biotech companies.
Prior to that, he was the Lead Designer for Vision Atlantic.
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Additional client experience includes:
- AT&T
- Horizon Blue Cross Blue Shield of New Jersey
- Institute of Management Accountants
- Jackson Hewitt Tax Service
- New Jersey Lottery
- New Jersey Office of Clean Energy
- PSE&G
- Ricoh
- Silberline Manufacturing Co.
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Education
Jacob Usawicz graduated from the Pratt Institute with a Bachelor of Arts degree in Painting.
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