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Five Inductees to Enter New Jersey Advertising Hall of Fame
February 15, 2005
Kearny, New Jersey, February 15 — Three women and two men have been elected to the New Jersey Advertising Hall of Fame, it was announced today by Ralph Gonzalez, New Jersey Advertising Club nominating committee chair. Newly named are: Debra Taeschler, founder, president, and CEO of GráficaGroup of Chester; Linda Rosanio, co-founder and CEO of The Star Group of Cherry Hill; Patricia Tesman, senior vice president of Gianettino & Meredith of Short Hills; Karl G. Dentino, founder of Dentino Marketing of Jersey City; and Edward J. Efchak, vice president-marketing for the North Jersey Media Group in Hackensack.
"The achievements of these eminent group-communications executives in furthering the creative and economic values of the advertising industry in the Garden State will be recognized at ceremonies scheduled for Tuesday evening, March 8, at Mayfair Farms in West Orange," he added. "The committee has done an excellent job, and I congratulate them."
Debra Taeschler
Since founding Gráfica in the basement of her home in 1986, Ms. Taeschler has been the driving force behind her company's remarkable growth as one of the metro area's leading full-service agencies. Under her leadership, Gráfica has become an agency of choice among many FORTUNE 500 companies' leading organizations, including Horizon Blue Cross Blue Shield of NJ, AT&T, Lucent Technologies, PSE&G, Novartis, and the NJ Department of Law & Public Safety. A summa cum laude graduate from Rutgers University and holder of a post-graduate degree in Graphic Arts Management from New York University, Ms. Taeschler is an author of two publications on marketing and customer relationship management. She was named 2003 Distinguished Alumna of the Year by Rutgers University-Newark and serves on the boards of Rutgers-Newark Arts & Sciences Development Council and the NJ Chapter of Teach for America.
Linda Rosanio
Extremely creative, personable, and a high-profile role model, Ms. Rosanio started The Star Group at her kitchen table with several people and her credit card. Two decades later, the agency is one of the largest in the state with widespread recognition and an impressive list of clients, including Margaritaville Shrimp, Comcast, and Virtua Health, to name a few. Included among her honors is the 2004 Paradigm Award from the Greater Philadelphia Chamber of Commerce, the top business citation bestowed on a female executive in the Philadelphia region. Ms. Rosanio is also the recipient of the Jane Bisbee Volunteer Award from the Southeastern Pennsylvania Chapter of the American Red Cross. The immediate past chair of the AAAA Philly Council, she serves on the boards of the Southeastern Pennsylvania Chapter of the American Red Cross, the Pennsylvania Ballet, and the Business Advisory Board of Rowan University's School of Business. She is also on the board of the Garden State Discovery Museum Foundation.
Patricia Tesman
Since joining Gianettino & Meredith in 1978, Ms. Tesman supervised such varied and prestigious accounts as the Skanska, Garden State Art Center, New Jersey Devils, KIWI International Air Lines, and Resorts International Hotel & Casino. She was also instrumental in the formation of the Metro Cable Marketing Co-op, a consortium of New Jersey, New York, and Connecticut cable TV companies. Ms. Tesman also directs the agency's public relations activities, resulting in the introduction of a successful seminar workshop series and an employee communications program. A Montclair State University alumnus, she is currently president of the New Jersey Advertising Club and serves on the board of the Union County Chapter of the American Cancer Society, which honored her as the 1999 American Cancer Society Volunteer of the Year.
Karl G. Dentino
Mr. Dentino has headed Dentino Marketing (formerly Rosenfield/Dentino), a leading, independent direct marketing agency based in New Jersey since 1987. In his 27-year career, he has directed successful direct marketing programs for such clients as Avis, Chase, Citibank, MasterCard, Prudential, Caesar's, Merrill-Lynch, Kraft, Procter & Gamble, and Columbia Records. He was selected by the Direct Marketing Association as the 1989 Young Direct Marketer and as one of "200 Direct Marketing Luminaries" by Target Marketing. He was recently honored with the Distinguished Alumnus Award by his alma mater, Rowan University. A highly acclaimed teacher and lecturer, Mr. Dentino has been a keynote speaker at conferences for the Direct Marketing Association, Bank Marketing Association, Australian Direct Marketing Association, and New Zealand Direct Marketing Association, among others.
Edward J. Efchak
As vice president of marketing for the North Jersey Media Group, Mr. Efchak heads the company's marketing, market research, public and media relations, customer relationship management, and community relations for The Record, Herald News, over 40 daily, weekly, and specialty newspapers in addition to its Internet operations. He is North American president of the International Newspaper Marketing Association (INMA) and a trustee for the National Council on Public Polls. He is a past president of the Newspaper Research Council and a past president and director of the Newspaper Association of America's (NAA) Research Federation. The NAA named him Award of Merit honoree in 1998. He is a graduate of Montclair State University, Northwestern University's Kellogg/Medill Newspaper Management Center, and Michigan University's Institute of Survey Research.
The New Jersey Advertising Club is the leading advertising and marketing organization in the state, representing agencies, corporations, and suppliers to the advertising industry in the Garden State. Participation in the NJ Ad Club entitles members to privileges and benefits that include networking, educational, and awards events; Jersey Awards discounts; the newsletter ADTALK; access to the Web-based research directory, as well as the club's detailed membership directory. For further information on membership and planned events, contact Organizational Services at 201-998-5133 or visit www.njadclub.org. Sponsors include North Jersey Media Group and Boss Staffing.
The New Jersey Advertising Hall of Fame began nearly a quarter of a century ago with a mission to highlight the contributions that communications professionals from every walk of life had made to the advertising industry. Past recipients have come from a wide variety of disciplines, including the media, advertising agencies, market research, public relations, out of home, and marketing. The Hall of Fame trophy will be on permanent display at the School of Business at Montclair State University, Upper Montclair, NJ.
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