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MEGA-NEWS
By Simon Butler, Adweek
May 6, 2002
 Now this is intrepid reporting.
A 30-second TV spot by GráficaAdvertising, a company of Chester, N.J.-based GráficaGroup, takes a "newsy" approach to tout New Jersey Lottery's MEGA MILLIONS game (successor to The Big Game) — complete with a "reporter" and a ticker.
The new ad, part of a campaign that also includes a 15-second spot, breaks on May 15. It opens with Ray Charles singing, "There's something big coming from the New Jersey Lottery." Then, a "Special MEGA-Alert" appears. "Attention, New Jersey," says a voiceover. "A MEGA MILLIONS advisory is now in effect."
Cut to the reporter, who is standing outside a store as folks rush in and out with tickets; a ticker runs beneath him. "This just in," he says. "The Big Game from New Jersey Lottery is now MEGA MILLIONS. We've been told jackpots can reach up to $500 million."
Then a guy stands next to the reporter and waves his tickets. "As you can see," says the reporter, "it's MEGA-madness throughout New Jersey. Prepare yourself. MEGA-jackpots are hitting now."
The spot ends with a call to action: "MEGA-millionaires wanted."
"We wanted to make it as authentic as possible," said Corey Korpita, shop associate creative director, noting the ad was shot with a news camera.
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