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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
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GráficaGroup Bolsters Staff With Four New Hires
Chester, New Jersey (February 4, 2008) GráficaGroup announced the recent appointments of staffers to its interactive marketing division as well as its traditional advertising/marketing communications team.
Joining GráficaGroup’s interactive division as Interactive Account Specialist is Anju Chellani. She has had 10 years of progressive account management experience at Leo Burnett India and at The Bytown Group, where her focus was on interactive marketing.
Anju, who received an MBA from a premier business institute in India, has handled a variety of clients – including AT&T Global Services, Marriott Hotels, Ace* Comm Corp., Solace Systems, Ballistik Hockey, and Century 21 Real Estate – in many different countries, including Canada, France, the U.S., and India.
At GráficaGroup, Anju will integrate the interactive media applications to each client’s traditional media mix; provide strategic insight into the role and use of interactive media; and ensure all interactive projects strategically benefit a client’s business, and are completed on target, on time, and within budget.
Also joining the interactive division are Team Lead Tanuj Arcot and Web Developer Gene Lin. As the Interactive Agency of Record for Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, the New Jersey Office of Clean Energy, and Jackson Hewitt Tax Service, their knowledge of programming and Web development will only enhance an already strong team of programmers and developers.
With a Master’s Degree in Computer Science, Tanuj offers skills in ASP.NET, SQL and PL/SQL, Visual FoxPro, Java, .NET Framework 1.1, 2.0, and others, as well as a strong working knowledge of Linux and Unix Operating Systems.
Previously with CIGNA Group Insurance, Washington State Healthcare Authority, and Millennium Online Internet Services, Tanuj’s skill sets have been invaluable on GráficaGroup accounts. He is the Team Lead on the Century 21 account – which includes their Intranet, 21Online.com – and is adept at redesigns, development, increased site functionality, content/search capabilities, hosting environments, and more.
Since joining GráficaGroup, Gene has maintained and enhanced the Century 21 web application, including SQL Server 2005, XML, web services, shopping cart, C#, and JavaScript. He has over a dozen years of experience in software development for such companies as Merrill Lynch, Verizon Wireless, AT&T, and Rail Europe, as well as handling Web site design and maintenance for the Murray Hill Chinese School.
Gene has a BA in Business Administration from National Cheng-Chi University in Taiwan, and an MS in Computer Science from the University of Alabama in Birmingham, and his expertise has served to enhance many client Web sites.
Joining as Account Manager on the New Jersey Board of Public Utilities’ Office of Clean Energy account is Kristen Nawoj, who had been the Marketing Manager at the Dome-Tech Group in Edison, NJ, and previously a Marketing Consultant with IMEDIA, Inc. in Morristown, NJ.
During her tenure at Dome-Tech, Kristen handled marketing, branding, PR launch strategies, and Web site development as the company received the BPU’s first Clean Energy Market Innovator Leadership Award, and DTSolar was launched in partnership with Turner Enterprises.
At GráficaGroup, Kristen handles all aspects of the Office of Clean Energy account, including literature and collateral development, print advertising, radio and TV spots, Web site design and strategy, and strategic planning and coordination of the annual Clean Energy Conference, Clean Energy Leadership Awards Program, and the CleanPower Community Partners Program.
Kristen has a BA from St. Lawrence University, Canton, NY, with a major in English Writing and Government Theory, and brings a strong knowledge of marketing, PR, research, and branding to everything she touches.
About GráficaGroup
GráficaGroup is a full-service, fully integrated agency that develops, executes, and measures brand- and relationship-building campaigns for national, international, and regional companies and organizations. Based in Chester, NJ, GráficaGroup (www.grafica.com) provides both traditional and interactive marketing initiatives, including digital, broadcast, print, out-of-home, and point of purchase. GráficaGroup also offers end-to-end solutions including media planning and buying, search-engine optimization, CRM, and database management.
Clients include AT&T, Century 21 Real Estate LLC, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities’ Office of Clean Energy, Ortho-Clinical Diagnostics, PSE&G, Silberline Manufacturing Co., Summit Medical Group, Synchronoss Technologies, Trane, and Trinity Biotech.
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