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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
GráficaGroup Selected Agency of Record by Singer Nelson Charlmers
2005 marketing campaign focuses on The HealthPlan Optimizer™
Chester, New Jersey (February 15, 2005) — Today, GráficaGroup, a full-service advertising agency based in Chester, New Jersey, announced that it was named Agency of Record for Singer Nelson Charlmers, a Teaneck, New Jersey-based commercial-insurance broker that has served clients in New York and New Jersey since 1958. Gráfica's primary assignment in 2005 is to support marketing efforts to promote The HealthPlan Optimizer™, a proprietary technology product created to specifically identify and redress the high health insurance costs that are currently plaguing businesses. The HealthPlan Optimizer consists of a detailed analytical process and Internet-based technology that enables companies to better identify the most appropriate health insurance for employees, which usually leads to a reduction in health insurance expenses.
"The HealthPlan Optimizer provides an alternative to companies struggling to manage health insurance costs," said David Singer, CEO, Singer Nelson Charlmers. "To help us spread the word about Singer Nelson Charlmers in general and the benefits of The HealthPlan Optimizer in particular, we needed effective marketing, public relations, and Web-site support, so we turned to Gráfica."
Based on an internally developed technology process, The HealthPlan Optimizer collects and examines data about the health-coverage needs of a business (between 25 and 2,000 employees), and then produces a recommendation that best fits the preestablished criteria of that business. The new solution often leads to an overall reduction in health insurance costs or better health insurance coverage for the business.
"With The HealthPlan Optimizer, Singer Nelson Charlmers has taken a stand against the high health insurance costs that have many companies in a financial chokehold," said Debra Taeschler, President and CEO, GráficaGroup. "Through consistent marketing tactics integrated across a variety of channels — direct mail, public relations, and the Web — Gráfica will help communicate the bottom-line value that The HealthPlan Optimizer brings to businesses."
About Singer Nelson Charlmers
Founded in 1958, Singer Nelson Charlmers (www.singernelson.com) is one of the metropolitan area's most highly regarded insurance brokers. With offices in New York and New Jersey, the company is best known for its long-term commitment to its clients, a reputation embodied in its unique process — The Total Protection Program®, which consists of three parts: The Total Protection Audit®, The Total Protection Analysis®, and The Total Protection Advocate®; as well as The Claims Protection Promise®. A key component of The Total Protection Program, The HealthPlan Optimizer™ is a new proprietary, analytical, and technological process that helps businesses make health insurance decisions that improve coverage and decrease costs.
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