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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
Freeman Leads Media Department at GráficaGroup
Chester, New Jersey (February 22, 2005) — GráficaGroup officially announced the hiring of Larry Freeman as Media Director. Freeman is responsible for all media planning and buying for Gráfica clients, including the New Jersey Office of the Attorney General, PSE&G, and Horizon Blue Cross Blue Shield of New Jersey. He manages all relations with media outlets ranging from broadcast/cable and radio to print and outdoor to interactive and direct-mail list selection.
"Larry Freeman's skill in the art of developing media plans that maximize visibility and return on investment while minimizing cost has no equal," said Jason Bacharach, Vice President, Account Services. "No matter the campaign, one thing remains the same with respect to media plans developed by Larry — positive results."
Before joining Gráfica, Freeman was Vice President, Media and Account Planning, at The Lunar Group. His career in media planning began 17 years ago at Gaynor Media Corp. in New York City. Some of the brands for which he has planned and purchased advertising include the New Jersey Department of Transportation and the New Jersey State Aquarium, America West Airlines, Coldwell Banker, PSED Technologies, Ricoh Business Systems, and Summit Bank (now Bank of America).
Freeman is a graduate of Montclair State University.
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