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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
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GráficaGroup Wins SIAA Gold Award For PSE&G Municipal Lighting Program
Chester, New Jersey (March 20, 2007) — GráficaGroup
a Chester-based advertising agency, recently received a gold award from the Fourth Annual Service Industry Advertising Awards (SIAA) for a 28-page full-color brochure designed to highlight Public Service Electric and Gas' (PSE&G) municipal lighting program. The brochure was not a sales tool, but a means for PSE&G to visually present their aesthetic contributions to the quality of life in various municipalities across New Jersey.
In addition to being distributed at the New Jersey League of Municipalities Annual Conference in Atlantic City, the cover image of A Municipal Lighting Showcase: Shining a Brighter Light on New Jersey was used as the backdrop display at PSE&G's booth, where it received considerable attention from convention attendees.
"We're proud of our role in New Jersey's efforts over the last 10 years to invigorate central business districts and municipal facilities through street beautification," says Claude Sikavi, PSE&G Product Manager. "The essence of our successes was captured in A Municipal Lighting Showcase, which I would describe as a unique 'coffee table' book."
Creating the award-winning promotional brochure was a major collaborative effort. Municipal scenes of outdoor lighting improvements at nearly 50 communities across the state were photographed extensively.
While many advertising awards focus on consumer goods and other tangible products, SIAA is the only event to recognize the achievements made specifically in the service industry. Over 2,000 entries from all 50 states were received this year, and only 225 gold awards were given out by a national panel of judges who evaluated and rated entries submitted in 11 groups and 25 categories. Each entry was reviewed for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.
"Receiving a Gold Award from the SIAA on behalf of PSE&G is truly an honor as is working with the company itself," said Debra Taeschler, President of GráficaGroup. "PSE&G's commitment to the highest standards of integrity remains constant. It is a legacy we can all be proud of."
About GráficaGroup
GráficaGroup is a full-service, fully integrated agency that develops, executes, and measures brand- and relationship-building campaigns for national, international, and regional companies and organizations. Based in Chester, New Jersey, GráficaGroup (www.grafica.com) provides both traditional and interactive marketing initiatives, including digital, broadcast, print, out-of-home, direct marketing, point-of-purchase, email, and Web site design and development. GráficaGroup also offers end-to-end solutions including media planning and buying, search-engine optimization, CRM, and database management.
Clients include AT&T, Century 21, First Morris Bank and Trust, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities/Office of Clean Energy, PSE&G, Synchronoss Technologies, Trinity Biotech, Summit Medical Group, and Trane.
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