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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
First Morris Bank and Trust Names GráficaGroup New Agency of Record
Advertising and Public Relations Being Planned to Drive Business and Strengthen Community Relations
Chester, New Jersey (March 22, 2005) — Today, two Morris County companies have officially announced their business relationship. First Morris Bank and Trust has selected GráficaGroup, based in Chester, to be its Advertising and Public Relations Agency of Record. After a lengthy search and review process, First Morris (www.firstmorris.com) chose Gráfica (www.grafica.com) to support the bank on its new campaign to grow business and further solidify its reputation as a good corporate citizen within Morris County.
In 2005, First Morris will significantly increase its advertising and marketing budget. Major marketing objectives for the year are to increase the number of loans (mortgages and home equity lines of credit), business accounts, personal savings accounts, and checking accounts. The bank currently has numerous programs in place with highly competitive rates, and it has plans for more differentiated offerings over the next few months that will be advertised to the community via multiple media channels.
"We view advertising as an investment, and Gráfica proved, over the course of our review process, that they understood that we want measurable results," said Tricia Hrotko, Assistant Vice President, Marketing, First Morris Bank and Trust. "Gráfica really demonstrated their knowledge of our brand, our business, and the community," she concluded.
The banking industry in New Jersey is fraught with both large and small brands competing for commercial and retail customers. Gráfica will be called upon to support First Morris with breakthrough advertising dedicated to the people and business owners in Morris County and surrounding areas. Additionally, Gráfica's public relations team will work with First Morris to continue its comprehensive community-outreach programs, which support numerous charitable causes and nonprofit organizations among its branch towns and beyond.
"First Morris combines the right products and state-of-the-art banking technology and services with a local touch that means so much to business owners and residents," said Debra Taeschler, President and CEO, GráficaGroup. She added, "At Gráfica, we consider all of our clients to be partners, but, in the case of First Morris Bank and Trust, it goes beyond that — they are our neighbors — and we cannot wait to help them take their business to the next level."
About First Morris Bank and Trust
First Morris Bank and Trust has provided financial services and community support to the businesses, organizations, and residents of Morris County since 1969. The bank has nine full-service branch locations throughout Morris County: Convent Station, Denville, Dover/Rockaway, Madison, Mendham, Morris Plains, Morris Township, Morristown, and Randolph; and it has a Wealth Management Services office located in Morristown. For more information about personal banking, business banking, or Wealth Management Services, please stop in any branch location, visit the company online at www.firstmorris.com, or call 973-267-0900.
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