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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
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GráficaGroup named agency of record for Summit Medical Group
Chester, New Jersey (March 26, 2007) When you're on the cutting edge of the medical profession, you need a cutting-edge advertising firm. That's why the Chester-based advertising agency GráficaGroup was recently named the agency of record for the Summit Medical Group (SMG), a large, multi-specialty practice with a new state-of-the-art facility in Berkeley Heights, NJ, and offices in Short Hills, Summit, Warren, and Westfield.
"We were looking for a full-service agency that could effectively develop our brand through a unified marketing and communications strategy," says Summit Medical Group Executive Director Andrew Mintz. "GráficaGroup's experience with multiple advertising formats and media, as well as the healthcare industry, was impressive."
Since its inception 75 years ago, SMG has grown to over 100 doctors in 30+ specialties who treat an average of 30,000 patients per month. The doctors are consistently named among the top physicians in the state, and many hold faculty positions at area colleges and universities. SMG is well known for its premier group practice system, whereby a patient's entire medical history is securely shared by its doctors for more effective treatment. GráficaGroup's selection, after an extensive six-week process, followed the opening of a new 250,000 square foot medical facility in Berkeley Heights.
"Effectively communicating the meaning and benefits of a multi-specialty practice is going to be an exciting assignment," says Jason Bacharach, Vice President Account Services at GráficaGroup. "As Summit Medical Group's services grow, we will be in the position to expand their visibility within the community. We're looking forward to the challenge and contributing to the growth of their practice."
About GráficaGroup
GráficaGroup is a full-service, fully integrated agency that develops, executes, and measures brand- and relationship-building campaigns for national, international, and regional companies and organizations. Based in Chester, New Jersey, GráficaGroup (www.grafica.com) provides both traditional and interactive marketing initiatives, including digital, broadcast, print, out-of-home, direct marketing, point-of-purchase, email, and Web site design and development. GráficaGroup also offers end-to-end solutions including media planning and buying, search-engine optimization, CRM, and database management.
Clients include AT&T, Century 21, First Morris Bank and Trust, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities/Office of Clean Energy, PSE&G, Synchronoss Technologies, Trinity Biotech, Summit Medical Group, and Trane.
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