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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
Horizon Blue Cross Blue Shield of New Jersey New Web Site Streamlines Healthcare Information
Dynamic, customized content now easily accessible
NEWARK, New Jersey (April 30, 2002) — Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) has made it easier for its more than 2.5 million members, hospitals, benefits administrators, physicians, and 4,600 employees to obtain healthcare information on the Web at www.horizon-bcbsnj.com.
With the help of GráficaInter.active Ltd., Horizon BCBSNJ's interactive agency, the state's largest health insurer utilized the latest Internet technologies to enhance the visitor experience in seeking customized healthcare information on the corporate site.
The new Horizon BCBSNJ Web site contains several interactive features, such as the "Pharmacy Services" section, which includes three-tier pharmaceutical plans, coverage determination, and an online preferred-drug formulary. Horizon BCBSNJ's "Rate Wizard" allows individuals to easily obtain rate quotes and select an appropriate healthcare plan online. In addition, customized administration tools simplify the process of maintaining and updating the site.
"Our customers deserve clearly presented, accurate information delivered in the most efficient manner, which is why Horizon Blue Cross Blue Shield of New Jersey is committed to constantly improving its Web site," said William Carlos, Advertising Director of Horizon BCBSNJ. "We listened to feedback from our constituents and have created a site that addresses their needs, especially with regard to customized, relevant information that's easy to find and faster to download."
A critical technology enhancement enabling the redesigned Horizon BCBSNJ Web site is the use of XML (Extensible Mark-up Language) allowing for improvements in the consistency of content and the automatic formatting of navigational architecture. Additionally, XML technology simplifies the way in which Web pages can be added or deleted, making it easier for future site restructuring.
"We are constantly researching and evaluating Web technologies to ensure a consistent user experience across all Web platforms," said John Flores, Vice President of Interactive Services, GráficaInter.active Ltd. "It's impressive that Horizon Blue Cross Blue Shield of New Jersey is using leading-edge Internet tools on its Web site. Together, Horizon BCBSNJ and Gráfica have dramatically enhanced the Web site in measurable ways, which is sure to foster brand loyalty among members and capture the attention of prospects."
Upon launch, the speed of the Web site improved an average of 33 percent, according to Bill Kaiser, Manager of Online Services at Horizon BCBSNJ. "When it comes to the Web, sometimes simple fixes work on complex problems," said Kaiser.
Horizon BCBSNJ has also enhanced its online customer-service features. The Web site now features customer-centric feedback forms, which automatically route a user's inquiry, allowing for expedited, customized responses.
For more information, contact Quinnie Wong, Director New Markets Development, GráficaGroup, 908.879.2169 x410 or .
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