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FOR IMMEDIATE RELEASE
Contact:
Jason Bacharach
Vice President, Account Services
GráficaGroup
908.879.2169 x143
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GráficaGroup Provides Expert Commentary in DMA’s Research Report
Chester, New Jersey (May 28, 2008) GráficaGroup, a full-service advertising and interactive marketing agency, was selected by the Direct Marketing Association (DMA) to provide exclusive expert analysis and commentary for its most recent research report, “New Media Emergence in DM and Brand.” The publication presents valuable insights into marketers’ usage of interactive Web 2.0 technologies to market directly to customers and prospects as well as for brand-building efforts.
Debra A. Taeschler, President and CEO of GráficaGroup and a Board member of DMA, was both honored and excited by the assignment. “We’re working with clients every day to help them navigate the emerging world of new media and see how technology – specifically Web 2.0 technologies – can be optimized to profitably build and deepen customer relationships. We’re thrilled to be recognized for this and, more importantly, to help marketers understand real-world applications to their integrated channel mix and branding applications.”
DMA is the leading global trade association of businesses and nonprofit organizations using and supporting direct marketing tools and techniques, and publishes ongoing reports to keep its members and the entire marketing industry apprised of current research and resources relating to direct marketing.
According to Ed Manzitti., DMA Research and Market Intelligence Vice President, the organization seeks the expertise of prominent authorities in the marketing industry to help analyze the data and provide “real-world” insight and applications. Manzitti said GráficaGroup was selected for this collaboration for several reasons. “GráficaGroup is a respected and experienced force in offline and interactive marketing. In addition, GráficaGroup is one of the agencies that epitomizes the mission of DMA, which is to help marketers ‘directly market’ in every channel.”
GráficaGroup’s Vice President, Chief Strategist, John Flores, worked with Eugenia Steingold, the DMA’s Senior Research Manager, to evaluate the data and prepare remarks based on his overall findings. “There were three main observations that intrigued me,” noted Flores. “First, respondents on the management level and higher revealed that they did not have much interactive marketing experience and need to get up to speed. Secondly, there is a great deal of experimentation and hype going on in this young and fast-growing area, which is still continually evolving. And, lastly, marketers are – for the most part – struggling to track and measure results of their interactive marketing programs to see what is working and what isn’t.”
In addition to lending his printed words to the publication, Flores also participated in a joint Webinar with DMA on the topic of “Using New Media – The Link Between DM & Brand” that took place on May 7, 2008.
DMA’s “New Media Emergence in DM and Brand” reveals how this up-and-coming marketing channel is being used today and its projected use for the future. To order your copy of the full report, visit DMA’s Web site
(https://imis.the-dma.org//bookstore/ProductSingle.cfm?p=0D44057F|126A0DB804963561421B417B31344BEF).
About Direct Marketing Association
Direct Marketing Association is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing; promotes relevance as the key to reaching consumers with desirable offers; and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,600 companies from dozens of vertical industries in the United States and 50 other nations, including the majority of the FORTUNE 100 companies, as well as nonprofit organizations.
In 2007, marketers – commercial and nonprofit – spent $173.2 billion on direct marketing in the United States. Measured against total US sales, these advertising expenditures generated $2.025 trillion in incremental sales. In 2007, direct marketing accounted for 10.2 percent of total US GDP. There are 1.6 million direct marketing employees today in the US alone, and their collective sales efforts directly support 8.9 million jobs.
About GráficaGroup
GráficaGroup is a full-service, fully integrated agency that develops, executes, and measures brand- and relationship-building campaigns for national, international, and regional companies and organizations. Based in Chester, NJ, GráficaGroup (www.grafica.com) provides integrated traditional and interactive marketing solutions, including email, Web site design and development, digital and mobile marketing, CRM, database management, direct marketing, broadcast, print, out-of-home, and point-of-purchase. GráficaGroup also offers end-to-end solutions including media planning and buying, search engine optimization, and production of multimedia content.
Clients include AT&T, Century 21 Real Estate, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities’ Office of Clean Energy, Ortho-Clinical Diagnostics, PSE&G, Reliant Energy, Ricoh, Silberline Manufacturing Co., Summit Medical Group, Synchronoss Technologies, Trane, and Trinity Biotech.
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