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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
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GráficaGroup Print Ad Wins NJ Ad Club Trophy
Chester, New Jersey (June 14, 2007) Going up against more than 600 entries submitted to the 39th Annual Jersey Awards Competition, GráficaGroup's "anywhere In the world" print ad, developed for First Morris Bank and Trust (now The Provident Bank), secured a second-place trophy in the Newspaper Advertising category.
Entries to the annual Jersey Awards Competition must be produced by a New Jersey agency or for a New Jersey marketer. The entries are judged based on general creativity - originality, impact, and design - as well as on uniqueness within a given category or budget parameter and their ability to stand apart from "clutter."
This is the 15th consecutive year that GráficaGroup has received Jersey Awards from the New Jersey Advertising Club, which recognizes creative excellence in the advertising and marketing community. Over the past 21 years, however, GráficaGroup has won over 600 awards in nearly every marketing communications medium.
The print ad depicts a scuba diver, card in hand, approaching an underwater ATM machine with the headline "anywhere In the world - First Morris pays ALL your ATM fees." GráficaGroup ran the ad in the Daily Record, Recorder Newspapers, and other North Jersey publications, as well as on outdoor transit posters. The campaign was based on needs identified by market research and was designed to leverage a key benefit offered by a smaller, more customer-focused bank as a means to entice customers to switch primary checking accounts to First Morris.
The New Jersey Advertising Club, an industry organization promoting the interests of its members, is the largest of its type in the state. Members include individuals and companies in the fields of advertising, media, corporate advertising, marketing, educators, public relations, printers, and other areas of communications.
"This award is a testament to the partnership we developed with First Morris Bank and Trust and the creative latitude they entrusted to us," said John Puglionisi, Vice President, Creative of GráficaGroup. "The trophy and the ad's results are achievements we can all be proud of."
About GráficaGroup
GráficaGroup is a full-service, fully integrated agency that develops, executes, and measures brand- and relationship-building campaigns for national, international, and regional companies and organizations. Based in Chester, New Jersey, GráficaGroup (www.grafica.com) provides both traditional and interactive marketing initiatives, including digital, broadcast, print, out-of-home, direct marketing, point-of-purchase, email, and Web site design and development. GráficaGroup also offers end-to-end solutions including media planning and buying, search-engine optimization, CRM, and database management.
Clients include AT&T, Century 21 Real Estate, First Morris Bank and Trust, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities' Office of Clean Energy, Ortho-Clinical Diagnostics, PSE&G, Summit Medical Group, Synchronoss Technologies, Trane, and Trinity Biotech.
About First Morris Bank and Trust (now The Provident Bank)
First Morris Bank and Trust has provided financial services and community support to the businesses, organizations, and residents of Morris County since 1969. The bank maintains 9 full-service branch locations throughout Morris County: Convent Station, Denville, Dover/Rockaway, Madison, Mendham, Morris Plains, Morris Township, Morristown, and Randolph. First Morris Wealth Management Services provides investment management and trust services for individuals, businesses, and nonprofit organizations. First Morris Bank and Trust is now part of The Provident Bank.
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