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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
Horizon Blue Cross Blue Shield of New Jersey Names GráficaInter.active Agency of Record
Chester, New Jersey (July 19, 2000) — GráficaInter.active Ltd. (Gi) announced today that it has been selected by Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) as the healthcare provider's Interactive Agency of Record. Gi (www.graficainteractive.com) will be responsible for developing and implementing a variety of Horizon BCBSNJ Internet projects, including interactive marketing and research, Web-site maintenance, and consulting for the state's leading healthcare company.
"We sought an interactive agency that understood how the healthcare business and its customers can benefit from the power of the Internet," said Dennis Marco, Vice President of External Affairs and Corporate Communications for Horizon Blue Cross Blue Shield of New Jersey. Marco's department has been responsible for the content on the award-winning corporate Web site, working closely with Horizon's CIO, Dr. Charles Emery. "GráficaInter.active demonstrated the appropriate technical and marketing expertise that we required in order to strengthen Horizon BCBSNJ's presence on the Web."
"All industries are confronted with the challenge of making the Internet work for them, but few have greater opportunities than healthcare," said Debra Taeschler, President of Gi. "Horizon BCBSNJ is taking dynamic, innovative steps by going beyond the simple posting of a Web site to implementing eCRM solutions that will evolve the way healthcare companies and their constituents use the Internet."
For more information, contact Quinnie Wong, Director New Markets Development, GráficaGroup, 908.879.2169 x410 or .
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