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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
Gráfica Launches First Full-Service eCRM Advertising Agency: Gráfica.eCRM Corp.
New company provides technology-enabled, one-to-one marketing solutions based on customer information collected within enterprise databases
Chester, New Jersey (October 2, 2000) — Gráfica, Inc., today announced the incorporation of Gráfica.eCRM Corp., the first full-service, enterprise customer relationship management (eCRM) advertising agency. Gráfica.eCRM Corp., will assume and expand Gráfica's existing CRM capabilities by adding advanced database techniques that will allow clients to gather intelligence about their customers through automated "touchpoints," such as permission-email marketing, inbound telemarketing, customer-service inquiries, sales integration, and Web-site activity. Based on the data collected from those touchpoints, Gráfica.eCRM Corp. will provide one-to-one marketing and advertising solutions designed to build brand equity, instill customer loyalty, and drive long-term sales and profitability.
Debra Taeschler, President of Gráfica, Inc., (www.grafica.com) and its sister agency GráficaInter.active Ltd. (www.graficainteractive.com), will lead Gráfica.eCRM Corp., which combines selected marketing and technical resources from the existing companies, plus additional personnel and new technology to accommodate the growing demand for eCRM services.
"The Internet has shifted the focus of power in our economy from products and services to customers," said Taeschler. "Gráfica.eCRM Corp. recognizes this evolution by dedicating its talent and tools to deliver true eCRM advertising solutions created to satisfy the needs of individual consumers based on actual behavior, purchase patterns, and service history."
The announcement of Gráfica.eCRM Corp. signifies another achievement for Gráfica, a multi-award-winning integrated marketing agency that holds numerous distinct business relationships with well-known companies and organizations, and is the Agency of Record for the New Jersey Lottery and the New Jersey Office of Insurance Fraud Prosecutor; Direct Marketing Agency of Record for PSEG; and Interactive Agency of Record for Horizon Blue Cross Blue Shield of New Jersey. Since its inception nearly 15 years ago, Gráfica has always practiced CRM principles for notable clients such as AT&T and Lucent Technologies, but now, through Gráfica.eCRM Corp., offers a "one-stop shop" for enterprise-wide integration of CRM solutions.
"In most cases, 'e' in the online world means electronic, but with eCRM it means 'enterprise,'" said Taeschler. "Gráfica.eCRM Corp. will offer one-to-one marketing solutions across an entire enterprise, which means the creation of smarter marketing-communications campaigns that can deliver the right message to the right audience at the right time via the right medium."
For more information, contact Quinnie Wong, Director New Markets Development, GráficaGroup, 908.879.2169 x410 or .
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