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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
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GráficaGroup Launched New Rheogistics Web Site
Chester, New Jersey (October 17, 2007) GráficaGroup has unveiled the new Web site of Rheogistics (www.rheogistics.com). Many specialized businesses struggle with how best to communicate messages about their highly technical products and services without leaving the target audience totally bewildered. It was just such a challenge that drove Rheogistics – a producer of lubricants to polymer processors – to GráficaGroup.
To ensure the new Web site caters to the interests of different user groups, GráficaGroup designed, developed, and implemented an engaging site that appeals to all user levels from the curious information seekers to the advanced PVC wax polymer experts, while clearly demonstrating Rheogistics' differentiation and value.
"GráficaGroup's work has allowed Rheogistics to take a giant step forward with our Web presence. They were very easy to work with and patiently listened as we described our business on a molecular level. The result is a first-rate Web site that presents our company very well," says Tom Pedersen, CEO and Technical Director of Rheogistics.
Aptly described as a 'point of presence', the professional Web site not only represents Rheogistics' expertise and experience but, more importantly, relays the company's personal involvement and customer relationship guarantee with a prominently stated mission statement, easy-to-discern tabs to locate further information, and relevant images.
"GráficaGroup has extensive experience transforming industrial and manufacturing client material into appealing Web site content centered on the benefits realized by their customers," says Debra Taeschler, President and CEO of GráficaGroup. "Rheogistics ' new site emphasizes their technical expertise and superiority while simultaneously making it relevant to users."
About Rheogistics
Rheogistics LLC develops, manufactures, and markets specialty lubricants to polymer processors. The privately held company was founded in July 2000 and operates a unique process in a state-of-the-art manufacturing plant on a 5-acre site in Picayune, Mississippi. Products are supplied to customers throughout North America. The manufacturing plant was built on a green field site and started operations in the second half of 2003.
About GráficaGroup
GráficaGroup is a full-service, fully integrated agency that develops, executes, and measures brand- and relationship-building campaigns for national, international, and regional companies and organizations. Based in Chester, NJ, GráficaGroup (www.grafica.com) provides integrated traditional and interactive marketing solutions, including email, Web site design and development, digital and mobile marketing, CRM, database management, direct marketing, broadcast, print, out-of-home, and point-of-purchase. GráficaGroup also offers end-to-end solutions including media planning and buying, search-engine optimization, and production of multi-media content.
Clients include AT&T, Century 21 Real Estate, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities? Office of Clean Energy, Ortho-Clinical Diagnostics, PSE&G, Reliant Energy, Ricoh, Silberline, Summit Medical Group, Synchronoss Technologies, Trane, and Trinity Biotech.
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