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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
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GráficaGroup Selected as Agency of Record By Silberline Manufacturing Company
Chester, New Jersey (October 30, 2007) GráficaGroup announced today that after an exhaustive RFP process, it has been selected as the Advertising Agency of Record for Silberline Manufacturing Company. Silberline is an industry leader and global supplier of specialty pigments with locations in Pennsylvania, Indiana, Scotland, Brazil, Shanghai, Singapore, and Mexico. It manufactures over a dozen distinct product families that range from cutting edge visual appearances for automotive applications to more cost-conscious goods for the general industrial markets. Given their 60+ years of heritage, the wide range of industrial clients, and the constantly evolving marketplace, the company recognized the need to refresh its brand to fully demonstrate its technical leadership, customer value, and global strength.
The initial assignment will focus on crystallizing the brand, developing new branding guidelines and nomenclature, as well as infusing their Web site and all accompanying marketing communications with the new branding strategies.
In the 5-month agency selection process, Silberline interviewed numerous advertising agencies in the New York Metro Region, including GráficaGroup, and went through rounds of creative pitches and strategy presentations.
Tony Reed, Marketing Director of Silberline, says: “We were very impressed with GráficaGroup’s creative passion and extensive industry experience. We know we have strong brand equity among our clients, and we need a marketing partner who can help us leverage and grow this equity further. We are looking forward to this collaboration and are confident it will elevate our presence to a new level.”
“GráficaGroup is not only a creative agency, but is one that thinks strategically. We provide guidance to clients from branding and product positioning to online and offline communications strategies, tactics, implementation, and results tracking,” adds Quinnie Wong, Chief Marketing Officer, GráficaGroup. “We are excited about applying our talents to Silberline’s business to generate concrete, measureable business growth.”
About Silberline Manufacturing Company
Silberline Manufacturing Company (www.silberline.com) is an international brand leader that manufactures and supplies a broad range of high quality special effect and performance pigments that dramatically enhance the visual appeal of coatings, paints, inks, plastics, and textiles. Clients span across a wide array of industries including automotive, manufacturing, printing, cosmetics, and more. The company has customer service centers on 4 continents and a worldwide network of independent agents and distributors that sell and service their products. Silberline is the winner of multiple Queen’s Awards for Innovation, International Trade, and Exports and is ISO certified.
About GráficaGroup
GráficaGroup is a full-service, fully integrated agency that develops, executes, and measures brand- and relationship-building campaigns for national, international, and regional companies and organizations. Based in Chester, NJ, GráficaGroup (www.grafica.com) provides integrated traditional and interactive marketing solutions, including email, Web site design and development, digital and mobile marketing, CRM, database management, direct marketing, broadcast, print, out-of-home, and point-of-purchase. GráficaGroup also offers end-to-end solutions including media planning and buying, search-engine optimization, and production of multi-media content.
Clients include AT&T, Century 21 Real Estate, Horizon Blue Cross Blue Shield of New Jersey, Jackson Hewitt Tax Service, the New Jersey Board of Public Utilities’ Office of Clean Energy, Ortho-Clinical Diagnostics, PSE&G, Reliant Energy, Ricoh, Silberline, Summit Medical Group, Synchronoss Technologies, Trane, and Trinity Biotech.
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