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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
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Contact:
Tom Rubino
Horizon BCBSNJ
973.466.8755
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 Horizon Blue Cross Blue Shield of New Jersey Wins 2004 Web Marketing Award
Web Site Was Designed by GráficaGroup
Newark, New Jersey (November 8, 2004) — The Web site for Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ) — www.horizonblue.com — has won a 2004 Web Marketing Award for Best Insurance Web Site. Designed and developed by GráficaGroup, Horizon BCBSNJ's Interactive Agency of Record, the Web site serves as the gateway to New Jersey's largest health insurer's vast array of online information and services. More than 200,000 visitors per month (including members, providers, benefits administrators, and Horizon BCBSNJ employees) navigate the site to use physician directories and benefits claim forms, view medical coverage, or obtain health and wellness advice.
The Web Marketing Association's WebAward Competition (www.webaward.org) recognizes the individual and team achievement of Web professionals who create and maintain outstanding corporate Web sites. Entries are judged by a panel of independent Internet experts in such areas as design, navigation, innovation, and usefulness to the target audience. The competition's judges include members of the media, advertising executives, site designers, content providers, and Webmasters.
"We are honored to have won the Best Insurance Web Site award from the Web Marketing Association," said William J. Marino, president and CEO of Horizon BCBSNJ. "We are committed to providing our customers with the ability to easily interact with and obtain important information from Horizon BCBSNJ. Thanks to the creative team at Gráfica, we are meeting our customers' Internet needs and Making Healthcare Work for those we serve."
"Horizon Blue Cross Blue Shield of New Jersey is committed to using the Web to solidify the relationship between its brand and its constituents," said John Flores, vice president, interactive, GráficaGroup, which has won several WebAwards in the past with clients AT&T and Novartis. Horizon BCBSNJ has won two WebAwards; the first was the Standard of Excellence in 2002. "For more than four years now, we have felt fortunate to be able to work in partnership with Horizon BCBSNJ, and winning this second Web Marketing Award affirms that we have created a Web experience that truly improves the quality of healthcare for the people of New Jersey."
About the Web Marketing Association
The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and corporate Web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, public relations, and design professionals from around the country who share an interest in improving the quality of advertising, marketing, and promotion used to attract visitors to corporate Web sites.
About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, with headquarters in Newark, is New Jersey's largest health insurer, providing coverage to more than 2.9 million people. Horizon BCBSNJ's company Web site is located at www.horizonblue.com. Horizon BCBSNJ is an independent licensee of the Blue Cross and Blue Shield Association.
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