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FOR IMMEDIATE RELEASE
Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
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GráficaGroup CEO Debra Taeschler Elected To Board Of Directors Of The Direct Marketing Association
 Chester, New Jersey (November 15, 2005) — Today GráficaGroup officially announced that that Debra Taeschler, Founder, President and CEO of GráficaGroup, has been elected to serve a three-year term on the Board of Directors of the Direct Marketing Association of America (The DMA). Taeschler's election took place at the association's annual business meeting during The DMA 87th Annual Conference & Exhibition, October 15-18 in Atlanta, Ga.
"I am proud to announce that Debra Taeschler has been added to The Board of Directors of The DMA," said John Greco, President of the Direct Marketing Association. "Debra is a staunch advocate for integrating direct, data-driven communications into the marketing mix. She understands the power of direct marketing and its ability to deliver relevant and measurable results, which means immediate knowledge of return on investment (ROI), which is a message that all direct marketers must communicate to clients and prospects."
Since founding her own agency in 1986, Taeschler has helped Gráfica become one of the leading integrated agencies in the New York Metro region, with extensive experience in traditional and interactive marketing. According to Advertising Age magazine, Gráfica ranked 95 nationally among United States agencies. Clients have included AT&T, PSE&G, Horizon Blue Cross Blue Shield of New Jersey, Hasbro, Wells Fargo, Jackson Hewitt Tax Service, Century 21, St. Paul Traveler's, and The New Jersey Lottery.
"This is an exciting time for The DMA and I am deeply honored to have been named to the Board of Directors," said Taeschler. "As the media landscape becomes ever more fragmented and the convergence of channels becomes a reality, the value proposition of direct marketing is only enhanced as a great way to harness sophisticated database technologies that will enable incredibly precise campaigns that reach targets where, when, and how they prefer to be reached, which in turn improves customer loyalty and quantifiably increases revenue."
About The DMA
The Direct Marketing Association (www.the-dma.org) is the leading trade association for businesses and organizations interested in direct, interactive, and database marketing, which in 2003 generated more than $2.2 trillion in US sales, including $134 billion in catalog sales and $41 billion in Web-driven sales. In addition to catalogs and the Web, DMA members employ a wide variety of marketing media, including mail, email, telephone, newspapers and magazines, interactive television, and radio, among others. Founded in 1917, The DMA today has more than 5,200 corporate, affiliate, and chapter members from the US and 44 other nations. Reflecting the significant and growing role that direct marketing plays in today's advertising mix, The DMA's membership represents marketers from every business segment, including catalogers, Internet retailers, retail stores, nonprofit organizations, advertising agencies, financial services providers, book and magazine publishers, book and music clubs, industrial manufacturers, and a host of other vertical segments, as well as the service industries that support marketers.
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