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FOR IMMEDIATE RELEASE
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grafica, Grafica Group, GraficaGroup, ad agency, marketing companies, marketing consultants, interactive media, digital marketing, interactive marketing, social media marketing, social media agency, NJ ad agency, NJ Marketing companies, NJ marketing companies, NJ marketing consultants, NJ interactive media, NJ digital marketing, NJ interactive marketing, NJ social media marketing, NJ social media agency. GraficaGroup is an award-winning, full-service, integrated digital and traditional marketing agency specializing in merging interactive, social, and traditional media channels to achieve greater marketing efficiencies and to enable marketing campaigns to be continually measured and optimized.
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Contact:
Diane Lewis
Media Director
GráficaGroup
908.879.2169 x173
dlewis@grafica.com
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Telecommunications Software Service Provider to Turn Up Advertising, Marketing, and Public Relations Effort in 2005
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Chester, New Jersey (December 21, 2004) — Today, Synchronoss
Technologies, Inc., officially announced that it has retained GráficaGroup (www.grafica.com)
as its Agency of Record. Synchronoss, based in Bridgewater, New Jersey, provides telecom Business Process
Outsourcing (BPO) to help large service providers deliver quality-guaranteed service to their subscribers
across wireline, wireless, and broadband networks. Gráfica, based in Chester, New Jersey, will provide
public relations, marketing, and advertising services to Synchronoss as the company enters its fifth year of
solid growth in an industry fraught with change and uncertainty.
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For Synchronoss Technologies, 2005 will be a pivotal year in our company's life, because we have moved from
the startup phase into a new level of maturity, which means setting and meeting higher expectations, said
Joy Nemitz, Executive Vice President, Sales and Business Development, Synchronoss Technologies, Inc. To help
us accomplish our goals, we needed an agency that could quickly learn our business and communicate our value
proposition clearly and compellingly across multiple media and among key trade shows in the coming year. That's
why we entrusted our brand to Gráfica, a full-service agency with deep knowledge of the telecommunications
industry and a track record of achieving bottom-line results.
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Although the telecommunications industry remains very challenged, Synchronoss has proven its ability to gain and
grow business within traditional wireline, wireless, and broadband markets. The Synchronoss ActivationNow®
platform delivers automated transactions better, faster, and cheaper for a variety of applications, including
network-service provisioning, order fulfillment, and consumer promotions to secure wireless customers. Recently,
Synchronoss has leveraged its expertise in Voice over Internet Protocol (VoIP) to provide full-service Local Number
Portability (LNP), which allows companies and consumers to change service providers within the same local area and
still keep the same phone numbers.
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Synchronoss is the first company to take the Business Process Outsourcing model beyond simple transactions into the
complex area of telecom service fulfillment, said Debra Taeschler, President and CEO, GráficaGroup. Their ability
to support Tier 1 telecommunications companies such as ATT Business Services, Cingular/ATT Wireless, and MCI, as well
as Level 3 Communications, is a testament to the value of their technology, and we are proud to help them communicate
how they are helping to shape telephony evolution.
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About Synchronoss Technologies, Inc.
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Synchronoss Technologies, Inc., provides telecom BPO to help large service providers deliver guaranteed service levels
to their subscribers across wireline, wireless, and VoIP networks. Companies such as Cingular/ATT Wireless, MCI, and
ATT Business Services have turned to Synchronoss to automate complex transactions and business processes that currently
represent $1 billion in annual telecom spending. The Synchronoss Technologies ActivationNow platform consists of
proprietary business-workflow processes wrapped around industrial-strength software that deliver order and inventory
management, revenue management, billing reconciliation, and Web-based customer care. Founded in 2000, the company is
headquartered in Bridgewater, New Jersey, with offices across the U.S. Synchronoss Technologies is privately held and
backed by investors including ABS Ventures (Deutsche Bank Capital), Rosewood Venture Group, Ascent Venture Partners,
Adams Street Partners, and Liberty Venture Partners. For more information, visit
www.synchronoss.com.
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© 2012 Gráfica, Inc. All Rights Reserved.
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