|
|
|
Steven Paige brings over 20 years of advertising and marketing experience to GráficaGroup.
His experience – from national, big brand broadcast campaigns to regional direct and e-marketing
campaigns – enables him to deliver and manage cost-effective, integrated campaigns no matter how big
or how challenging the budget.
|
|
In his new position at GráficaGroup, he provides ongoing account leadership and oversees strategic
direction for key accounts. Steven is very hands-on in his management style, supervising projects,
developing budgets, and ensuring adherence to budgets and schedules.
|
|
Earlier in his career at GráficaGroup, Steven led the Strategic Planning department, overseeing market
research, and creative and media strategy development. He helped the New Jersey Lottery to reinvigorate their
marketing plans and grow the Lottery from $1.6 billion to over $2 billion in revenue in just 3 years.
|
|
Steven began his advertising career in New York, reaching the level of Associate Media Director at such firms
as Geers Gross, McCann-Erickson, and Carlson & Partners. He held account management positions at BBDO, N.Y.
developing advertising strategies for accounts such as Pepsi, Armstrong, and Scott Paper, and was instrumental
in repositioning Mountain Dew, which then developed into one of the Top 100 campaigns of the 1990's according to
Advertising Age.
|
Additional client experience includes:
- AT&T WorldNet
- Heublein
- Jackson Hewitt Tax Service
- Johnson & Johnson
- Kraft-General Foods
- Lawson Mardon Wheaton
- Lucent Technologies
- Lufthansa
- Nintendo
- PSE&G
- Ralph Lauren
- Summit Medical Group
|
Education
Steven Paige has a B.A. from Boston College and is pursuing a Masters in Business Administration Marketing
from Seton Hall University.
|
|